COURSE DESCRIPTION

In this course you examine the fundamental questions, “What is addiction treatment marketing?” and “How is representing a program different than selling one?” With addiction treatment marketing expert Ben Cort as your guide, you explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.

C-ATM Online Course 4: Addiction Treatment Marketing Part 1
$120.00 (No CE Credit) Available 6/4/18