COURSE DESCRIPTION

In this course you examine the fundamental questions, “What is ethical communications in marketing?” and “Why is it so important?” With experts, Harry Nelson, Rob Fuller, and Ben Cort as your guides, you consider key issues related to ethical marketing and advertising communications. Taking federal and state regulations into account, you review best practices to promote transparent, truthful, and substantiated communications on the Internet and in comparison and testimonial advertisements. You also examine data brokering, outside referral sources, and the challenges and benefits of communicating via social media platforms.

C-ATM Online Course 3: Ethical Communications in Marketing
$120.00 (No CE Credit) Available 5/14/18